Mendao is an innovative business concept where regular people can sign up to become local tourist guides (similar to concepts like Uber and Airbnb). HIN Group have helped Mendao grow from a start-up to a well-established and highly profitable business through regular consultancy. We have developed a sustainable business model, ran a range of marketing campaigns, developed a logo, and built a unique brand for Mendao - all of which have been highly critical success factors for the business.